"The story that moves the needle is never about the product, the policy, or the platform. It's always about the human being."
I work at the intersection of narrative and strategic communications — helping governments, founders, and organisations turn complex ideas into stories that shape perception and drive action.
After 15 years interviewing presidents, moderating global forums, and building media platforms that reach across cultures and continents, I've learned one thing with certainty: the story that moves people is never about the product, the policy, or the platform. It's always about the human being.
Tech founders build extraordinary things — and then struggle to explain why anyone should care. Executives lead transformational organisations — and communicate like annual reports. The gap between what they're building and how the world receives it is almost always a storytelling problem. Specifically, it's a human-angle problem.
The Human Angle is a communications methodology drawn from two decades of journalistic craft and global storytelling. I work with founders, executives, and organisations — through 1-on-1 coaching, workshops, and masterclasses — to find the human truth at the centre of their story and build everything else from there.
Because when the human being is at the centre, everything follows: trust, resonance, loyalty, and action.
Start the conversation →Find the Human Truth
Every product, policy, and vision exists because of a human problem. We find that person — their fear, their hope, their unmet need — and build the story from there.
Strip the Jargon
Founders speak in features. Executives speak in frameworks. Real people speak in feelings. We translate — without losing precision or credibility.
Build the Narrative Arc
A pitch, a keynote, a brand story — all need a beginning, a tension, and a resolution. We structure the story so it lands the way a great news package lands: tight, clear, and impossible to ignore.
Train for the Room
Knowing the story is not enough. You have to be able to tell it — to an investor, a journalist, a policy maker, a stage of 500. We practise until it's instinct.
You've built something extraordinary. But your pitch sounds like a product spec, your website reads like a manual, and journalists can't find the story. I help you find the human angle in your product — the person it exists for — and build your narrative from there.
1-on-1 · WorkshopsYou lead organisations with real impact — but your communications sound corporate, defensive, or forgettable. I help leadership teams develop an authentic public narrative that builds trust with employees, media, and stakeholders alike.
Consulting · MasterclassesPolicy without story is policy without people. I help government bodies, development organisations, and public institutions translate complex mandates into narratives that citizens, media, and international partners actually engage with.
Strategic CommunicationsExclusive interviews with sitting and former heads of state. Moderator on global stages across four continents. The same human-first approach — in every room, at every level.
World Economic Forum
President Luiz Inácio Lula da Silva — Brazil
Presidential Palace · Djibouti
President Ismail Omar Guelleh
NASDAQ MarketSite · New York City
BRVM Investment Days — with Carlos Patino, VP Market Platforms, NASDAQ
African Union · Ordinary Session of the Assembly
Strategic communications for First Lady Fatima Maada Bio of Sierra Leone
Global Executive Forum · Malta
Moderating a panel on human-centered storytelling
G20 · Global Tourism Forum · Bali, Indonesia
Panel Moderator — Annual Meeting 2022
With over 15 years of experience across the world's leading international broadcast outlets, I've built a career on one conviction: put the human being at the centre, and the story takes care of itself.
I've conducted exclusive interviews with sitting and former heads of state — including Presidents Lula da Silva, Museveni, Barrow, Jonathan, and Guelleh — and first ladies including Fatima Maada Bio of Sierra Leone. I've moderated at G20-adjacent forums in Bali and Uzbekistan, at the NASDAQ MarketSite in New York, and on global stages from Turkey to Malta.
That same human-first discipline is the foundation of The Human Angle — The Human Angle — my communications methodology for helping tech founders, executives, and organisations find and tell the story that actually moves people.
I'm also the co-anchor of The Grannies — an IP-driven intergenerational storytelling platform streaming on Spotify and cable (Spectrum 34, Fios 33, RCN 82) — and founder of SmallScreen Multimedia (SSM). I'm based in New York City and actively available for communications consulting, coaching, workshops, and moderation engagements.
An IP-driven intergenerational storytelling platform co-anchored with Jane Isay — now streaming on Spotify and cable — Spectrum 34, Fios 33, RCN 82. The Grannies is The Human Angle in its purest form: grandmothers, the most overlooked storytellers in media, placed at the centre of conversations about grief, sacrifice, identity, legacy, and what we pass between generations. Spanning vodcast, documentary, short film, and live events.
A global documentary series in development. Exploring the stories of remarkable women who shaped history from positions of power and proximity — the human angle on leadership.
The book and course that taught thousands of journalists and freelancers how to find the human angle in every story, structure it for impact, and get paid for it. Originally taught on Udemy, available on Amazon. Get it here →
"Put the human being at the centre — and everything else follows. That's not a philosophy. It's a methodology. It's The Human Angle."Adesewa Josh · New York City
Whether you need a keynote speaker, a podcast guest, a workshop facilitator, or a 1-on-1 coach — fill in the form below and I'll be in touch within 48 hours.
I'll respond within 48 hours. For urgent enquiries email info@adesewajosh.com directly.
Whether you're a founder who needs to find the human story in your product, an executive who wants to communicate with more authenticity and impact, or an organisation looking for a skilled moderator and strategic communications partner — I'd love to talk.
I'm based in New York City and available for 1-on-1 coaching, workshops, masterclasses, speaking engagements, and MC/moderation.
